Privacy Policy

Sonoran Reign – Privacy Policy 

Last Updated: November 2025
Located in the State of Arizona, USA.

1. Introduction

Sonoran Reign (“we,” “our,” “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you visit www.sonoranreign.com (the “Website”) or interact with us by phone, email, or text message.

By using our Website, you agree to the practices described in this policy.

2. Information We Collect

We collect information needed to operate our business, fulfill orders, comply with ammunition laws, and provide customer support.

A. Personal Information You Provide

Examples include:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Date of birth or age verification information

  • Account login information

Why we collect it:

  • To process and fulfill your orders

  • To verify your legal eligibility to purchase ammunition

  • To communicate with you about your orders

  • To provide customer support

  • To send newsletters and promotional emails (with your consent)

  • To maintain your account

B. Payment Information

We collect payment-related information during checkout.
We do not store your full card number on our servers.

All payment information is transmitted securely and processed by our PCI-compliant payment processor.

Why we collect it:

  • To process your purchase

  • To prevent fraud

  • To comply with legal and financial requirements

C. Device & Usage Information

When you interact with the Website, we may collect:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages viewed

  • Referring page

  • Cookie identifiers

This information may be collected automatically through cookies or similar technologies.

Why we collect it:

  • To operate and improve the Website

  • To secure the Website and detect fraudulent activity

  • To understand site performance

D. Email Communications

If you subscribe to our mailing list or create an account, we may store:

  • Your email address

  • Communication preferences

  • Marketing interaction data

Why we collect it:

  • To send newsletters and promotional emails

  • To contact you about your orders or account

You may opt out of marketing emails at any time.

3. How We Use Your Information

We may use your information to:

  • Process, fulfill, and deliver your orders

  • Verify age and legal eligibility to purchase our products

  • Manage your customer account

  • Provide customer support

  • Improve Website performance and user experience

  • Communicate about orders, updates, and promotions

  • Detect and prevent fraud

  • Comply with federal, state, and local laws

  • Enforce our Terms & Conditions

4. Disclosure of Your Information

We may share your information with:

Service Providers

Including:

  • Payment processors

  • Age verification providers (when activated)

  • Shipping carriers

  • Website hosting and analytics partners

  • Email newsletter services

These providers are only allowed to use your information to perform services on our behalf.

Legal Requirements

We may disclose information to:

  • Comply with law enforcement or government requests

  • Respond to legal process

  • Protect the safety and rights of Sonoran Reign or others

  • Prevent fraud and unauthorized transactions

Aggregated or De-identified Data

We may use or share data that does not identify an individual.

5. Cookies & Tracking Technologies

Our Website uses cookies and similar technologies for:

  • Essential website functions

  • Security and fraud detection

  • Account login and shopping cart features

  • Website performance analytics

If Google Analytics is enabled in your BigCommerce admin, Google may collect additional usage data (e.g., device information, interaction data). You may manage cookie settings in your browser.

We do not alter behavior based on Do Not Track signals.

6. Security

We implement reasonable measures to protect your information, including:

  • SSL encryption across the entire Website

  • Secure checkout through PCI-compliant payment processors

  • Restricted access to personal information

  • Fraud monitoring tools through our merchant processor

No transmission over the internet is 100% secure, but we take appropriate steps to protect customer data.

You are responsible for safeguarding your account password.

7. Links to Third-Party Websites

Our Website may contain links to external sites. We are not responsible for the privacy practices or content on those sites.

8. Individuals Under 21

Our Website and products are intended only for individuals 21 years of age or older.

We do not knowingly collect information from anyone under 21. If such information is discovered, we will delete it.

9. Your Privacy Rights

Depending on your U.S. state of residence, you may have the right to:

  • Request access to personal information we hold about you

  • Request deletion of your personal information

  • Request correction of inaccurate information

  • Appeal a denied request

We may deny or limit requests as permitted by law.

To exercise your rights, email us at: privacy@sonoranreign.com

Identity verification may be required.

10. Updating Your Personal Information

If you have an account, you may update your personal details by logging in.

To unsubscribe from marketing emails, click the “Unsubscribe” link in the email.

11. Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.

12. Contact Us

If you have questions about this Privacy Policy, please contact us:

support@sonoranreign.com
Goodyear, Arizona, USA